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| Maximizing Strategic Alignment with Sales - GrandView |
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Wednesday, 30 November 2005 17:52
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 Robert Schmonsees, Founder, R. J. Schmonsees & Associates
  Download: Audio MP3 | Slides
About the Webinar:
The growing disconnect between marketing and sales organizations wastes lots of time and costs lots of money. Most product managers think that there's not much they can do about this dysfunctional relationship, but fortunately they're dead wrong. Based upon research from over 250 companies, this presentation will show product managers how to re-engage with sales at a more strategic level to create a Synchronized Marketing and Sales Ecosystem where: * Marketing & sales are aligned around what the customer needs and how they buy. About the Presenter:
Robert Schmonsees, Founder of R. J. Schmonsees & Associates, has over 30 years of experience building and running successful high tech companies and marketing and sales organizations. His new book "Escaping The Black Hole ... Minimizing the Damage from the Marketing - Sales Disconnect" (Thomson-AMA 2005) is getting rave reviews and is quickly becoming the definitive work on marketing and sales alignment and effectiveness.
Bob is an engaging and entertaining speaker who brings theory to reality in a way that prompts his audience to start thinking outside of the box to create a high-performance, marketing & sales teams. His sessions are motivational and highly interactive and the audiences take away specific actions and strategies that can be applied in their own organizations. |
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