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| David Meerman Scott Discusses Shortening Your Sales Cycle - GrandView |
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Tuesday, 15 November 2005 17:58
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 David Meerman Scott, Principal/Creative Director, Freshspot Marketing
  Download: Audio MP3 | Slides
About the Webinar:
Marketing efforts often fall flat because the vast majority of technology marketing programs focus only on the early part of the sales process. In this engaging presentation, learn how smart technology companies build creative, integrated marketing platforms linked directly to the entire sales process - all with measurable revenue results.
Marketing-savvy organizations are succeeding with a strategy that drives prospects to action, shortens the sales cycle, builds market awareness, and unleashes the power of viral marketing. About the Presenter:
David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in marketing complex technology products and services to demanding customers worldwide. He is principal / creative director of Freshspot Marketing LLC, the author of the books "Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers," and "Eyeball Wars." He is also a Contributing Editor at EContent Magazine.
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