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| Merging Product Management & Marketing into a Single Function - GrandView |
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Wednesday, 15 November 2006 11:42
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 James Morehead, VP Product Management and Marketing, SupportSoft
  About the Webinar:
The classic split of industrial marketing responsibilities has inbound product management and outbound product marketing split in separate, but aligned groups. Product Management is more tightly aligned with Engineering and Product Marketing more tightly aligned with sales and corporate marketing. Some companies go one step further and have product marketing separate from industry and/or solutions marketing functions. This session will look at the experience of SupportSoft where product management and marketing are combined as a single function - the benefits and challenges.This session will cover: - Key constituents for the integrated Product Management and Marketing resource - Benefits of the unified inbound/outbound resource - the Credibility Edge - Tradeoffs - how to balance inbound and outbound requirements - Hiring - what to look for - key skills covering both inbound & outbound functions About the Presenter:
James Morehead joined SupportSoft in October 2003 and is currently Vice President - Product Management and Marketing. James leads a team responsible for crafting and evangelizing SupportSoft's strategy and product direction for SupportSoft's target markets (including broadband, video and mobile service providers as well as large enterprises).
Prior to joining SupportSoft, James spent nearly four years leading Portal Software's Solutions Marketing team for key markets including broadband, wireless, wireline, digital media and online content. James also spent eight years with Nortel Networks primarily in Nortel's Wireless Networks business unit with roles in strategic marketing, sales and network engineering as well as in Nortel's Information Technology team, which focused on finance systems. As a Computer Engineering graduate from the University of Waterloo (Canada), James started his career as a real-time software engineer. James then went on to complete his MBA at the University of Toronto, Canada. Additionally, he has participated in Consumer Marketing Strategy courses at the Kellogg Business School at Northwestern University. James has been interviewed for and/or placed articles in numerous publications including Converge Network Digest, European Communications, Telecommunications Magazine, Wireless Business and Technology, RCR Wireless, America's Network, Wireless Week, Telephony, Billing World, Billing Magazine, Billing Plus, Wireless Review and Business Standard (India). James has had articles published in prestigious industry journals including ECTA Review 2001, IEC Review 2002, IEC Review 2005 and IEC Review 2006. |
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