Product to Market Methodology

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Product to Market Methodology - GrandView

Product to Market Methodology - GrandView

Wednesday, 21 June 2006 16:23

Join the PMV! Neil Parrott, Senior Marketing Manager, FileNet Corporation Download: Audio MP3 \| Slides About the Webinar: Neil Parrott stirred a lot of interest amongst the users with his presentation at the recent User Group meeting. He is responsible for implementing and managing FileNet's Product to Market Methodology - PMM52 which includes the following activities: • Driving the development of new artifacts and product lifecycle process. • Coordinating with all parts of the Corporation to insure alignment of programs and activities as new components are developed and other functional teams create their own process components to compliment PMM52 • Responsible for functional adoption and support throughout the organization • Collaborating with the Product Management and Product Marketing teams to plan, facilitate, coordinate, and report on the execution of PMM52 components and their applicability to all products in the portfolio • Promoting efficiency by the deployment and continuous improvement of PMM52 events, artifacts and tasks • Developing and maintaining product portfolio level coordination between Marketing and other functional teams with regard to Product Development, Operational Readiness and Marketing Launch • Portfolio level reporting and interface with portfolio activities such as the Quarterly Product Review • Communicator and change agent with regard to the PMM52 program and processes • Responsible for the population of information to the PMM52 Now! Intranet. Administration and security management. About the Presenter: Neil Parrott relocated his family to California in 2001. Prior to this, he was Product Marketing Manager at FileNet UK and responsible for regional product marketing and strategy planning. An IT marketing professional with significant content management and business process management expertise gained from major international information technology vendors including Kodak, Origin and Olivetti.

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