Prospects are glutted with online information including email campaigns, search engine optimization strategies, webcasts, and other vehicles to get the message to the target audience. The low cost to produce many of these marketing options has opened up the floodgates to almost any software company. However, the landscape is changing with Web 2.0. New Opt-In models such as RSS feeds and podcasts enable you to get to your prospects and clients in their timeframe, not yours.
For product managers, these new technologies can provide closer communications with customers and increase loyalty. Blogs can enable your product evangelists to build more intimate relationships with customers - for example, bouncing off future product ideas. You can build an extended customer community and leverage the knowledge base of your customers through the use of wikis. This presentation will cover some of the new community building tools of Web 2.0 and how they can provide new tools for marketing and customer interaction.

In this Webinar, you will learn:
• How to "time shift" your online communications with RSS feeds and podcasts
• What are good practices for creating blogs and where are the gotchas
• How to build a customer community using Web 2.0 social computing techniques