Software product management and marketing can be a one of the most exciting - and frustrating jobs. So where can product marketing professionals go to exchange ideas, discover new resources, and network with your peers? Many people have found their local product management/marketing association is the perfect place to discuss product marketing issues and challenges in a safe and engaging setting. Most associations hold regular sessions where you can listen to informative speakers, share best practice templates and make valuable connections. This panel discussion followed by Q&A with the heads of several associations will discuss the value of participating in a product management/ marketing association, and will also share how they were successful getting their groups off the ground.