Our panel of industry executives will explore Product Management processes and tools. We will analyze what works well for them day-to-day, what tactical tools and processes they use and how they have implemented them. We will share war stories on what has and has not worked well in the past. Tools discussed will include Microsoft Office Suite, homegrown databases, and enterprise product management and development software tools. The panelists will focus on the pain points associated with the tactical gathering of market data, as well as implementing that data in a strategic market-facing analysis.