Roger has six years experience in strategic marketing, most recently as the principal product management consultant at Cauvin, Inc. His clients have ranged from software development companies to real estate developers. In addition to determining the positioning and messaging for products, one of Roger's primary duties is to understand and document requirements in terms of the problems a product should solve.

Roger writes his thoughts on product management in his blog (cauvin.blogspot.com), and he is the author of two popular articles that appeared in the on-line marketing periodical, MarketingProfs.com. He began his professional career as a software engineer in 1990, holding leadership positions at several companies before developing an interest in requirements and the strategic aspects of marketing.

Roger is an Austinite and lives in the heart of downtown. He received his undergraduate degree in Philosophy, along with a minor in Computer Science, from the University of Texas in 1990.