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| How to Run a High Impact Product Launch - GrandView |
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Wednesday, 18 July 2007 17:38
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 Brian Lawley, President, Silicon Valley Product Management Association
  About the Webinar:
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.
About the Presenter:
With over 18 years of experience in Product Marketing and Product Management, Brian Lawley is a seasoned Consultant who helps companies in Silicon Valley and beyond to create breakthrough products and generate momentum in the marketplace. Throughout the course of his career Mr. Lawley has helped companies to define, launch and market over 25 award-winning, highly successful products.
As a Consultant, Mr. Lawley has served as acting Vice President and acting Director of Marketing for clients, as well as working on a project basis. Prior to consulting he held several management positions with well-known companies in Silicon Valley, including Apple Computer, Symantec, Claris (now named FileMaker), Whistle Communications (acquired by IBM) and Digidesign (acquired by Avid). He frequently speaks on the topics of Marketing and Product Management, is editor of the 280 Insider newsletter and publishes articles in a variety of publications related to these topics. Mr. Lawley is the President of the Silicon Valley Product Management Association (SVPMA), was nominated for the 2006 Product Management Excellence Award for Thought Leadership by the AIPMM, has been featured on CNBC's World Business Review and has served on the Board of Directors for the California Coast Music Camp. Mr. Lawley earned an MBA with honors from San Jose State University and a Bachelors Degree in Management Science from the University of California, San Diego with a Minor in Music and Computer Technology. |
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