Growing your company isn't about how much time and money you have, it's about how wisely you spend it. Marketing is the ultimate amplifier of money and time. Used correctly, marketing can make a small, smart expenditure generate large sales for your business. Used poorly, marketing can drain your time and money faster than almost any other business activity.

This introductory webinar, for would-be marketers or those who want a quick refresher, will briefly touch on:
* Where to start: Planning, Analysis, and (un)Common Sense
* What to do: Awareness, Contact Capture, and Lead Qualification
* What next: Handling Competition, Selling More, and Mistakes

The bad news is that marketing isn't really easy, and learning it in a thirty minute webinar is like covering the history of the world in sixty seconds. The good news is that learning the crucial points of marketing is easy, and Kevin makes the rest sufficiently intuitive and entertaining that you'll want to learn more.