All product managers have to go through the dilemma of whether to include a feature in the product or not, especially when they are managing a relatively young product. All stakeholders, especially customers and sales, want to add more and more features. The addition of these features can increase the complexity of the product, resulting in high support costs, a lack of focus on value for the customer, and eventually, a decrease in market share.

This presentation will cover guidelines on how to prioritize features and keep customers, sales, and all other stakeholders happy - without making your product a dumping ground for every feature request.