Industry analysts can exert influence with everyone in the product marketing life cycle, including buyers, the media, and even vendor executives. They also have the potential to be valuable sources of independent market and product insights. However, all analysts are not created equal and their motivations are also not always obvious. As part of outreach activities, product managers need to work more closely with analysts.

This Webinar will cover how the analyst community works, why it is important to handle analysts correctly, what analysts want from vendors, how to handle the always-feared briefing, and sources of information about analysts. Ron brings a unique perspective to this discussion in his experience as both a product manager and analyst.