Softletter's 2008 Softletter Marketing Survey

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Softletter's 2008 Softletter Marketing Survey - GrandView

Softletter's 2008 Softletter Marketing Survey - GrandView

Wednesday, 08 October 2008 11:46

Join the PMV! Rick Chapman, Managing Editor and Publisher, Softletter Download: Audio MP3 \| Slides About the Webinar: The Softletter Marketing Survey is the most comprehensive of its type. We'll be looking at everything from Twitter to Tradeshows. Print advertising, social marketing, E-mail, snail mail, PR, press tours, all will be surveyed. Companies will be categorized by revenue size, development stage, and category, including SaaS, on premise, desktop/retail and OEM. The Softletter Marketing Survey looks at the following: • Analyst Marketing Programs • Business Blogging • Customer-Concern Surveys • Direct Mail • E-mail Campaigns • E-mail Newsletters • Micro Blogging (Twitter, Jaiku, Hictu) • Podcasts • Press Relations (PR) • Press Tours • Print Advertising • Real Simple Syndication (RSS) • Search Engine Pay Per Click (PPC) Marketing • Search Engine Optimization (SEO) • Social Bookmarking • Trade shows • Trialware software • Web-Banner Advertising • Web-Based Forums and Communities • Webinars • White About the Presenter: Softletter's managing editor and publisher is Merrill R. (Rick) Chapman. Rick is the author of The Product Marketing Handbook for Software, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and the SIIA's US Software Distribution Guide. Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his career Rick has worked as a programmer, sales engineer, salesman, product manager, and VP of marketing and sales. His latest book is the fifth edition of The Product Marketing Handbook for Software, due for release this spring.

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