Robert S. Siegel is a senior Product Manager for EarthLink, an ISP. He spent ten years as a senior Product Manager at BellSouth, now AT&T. He has an MBA from Georgia State University's Mack Robinson College of Business, a BA in Journalism/Public Relations from The Ohio State University, and is in The Wharton School's Executive Education Certificate of Professional Development program. He has published on Idea Development, lectured on Product Management, and is working on his book, Ideative; Purple Hair People with Nose Rings Need Not Apply, and a book with two partners, The Marketing Epiphany. Siegel writes on business, political satire, and fiction. Contact Robert at robertsiegel@earthlink.net and www.ideative.name.