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Marketing in an Agile World - GrandView PDF Print E-mail
Wednesday, 04 June 2008 12:07
 
 
Jim Holland
Jim Holland, Vice President, Services, Ryma Technology Solutions
Webinarplay
Download: Audio MP3 
About the Webinar:
Agile development methods - need we say more? As product management and market management recognize development is adopting an agile approach with executive endorsement and corporate visibility riding on its success, how does agile impact product marketing? While you're figuring out the next iteration, engaged in the next sprint, or wondering if you need to be at the daily stand up, are you considering changes in your program strategy and launch? This webinar will discuss agile developments influence on marketing, and introduce new principles and best practices for marketing in an agile world.
About the Presenter:
Jim Holland is the Vice President of Services for Ryma. With over 20 years of technology product management, marketing and services experience, Jim brings a fresh and current perspective to new trends in agile development, mobile platforms and enterprise software.
Before joining Ryma, Jim held leadership and senior product management positions with Pragmatic Marketing, Compuware, ASG and CA.
 

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