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|The Tools You Use, The People You Persuade - GrandView|
Wednesday, 09 April 2008 15:22
Tom Grant, Senior Analyst, Forrester Research
Download: Audio MP3 | Slides
About the Webinar:
To communicate with a variety of audiences, PM's need carefully-selected and finely-crafted tools. Information flows into the PM group--but how do you capture it? Release proposals, feature requirements, product information, competitive analyses, and other information flow out of the PM group--but how do you best reach your audiences? To make this challenge even more interesting, every company handles product management differently, so you have to tailor both your medium and message to fit your organization.
Tom Grant, a senior analyst at Forrester Research, will use his recent research and his own long experience in product management to help you craft a PM tools strategy. Which tools--from sophisticated requirements management systems to plain old PowerPoint--are the best for you? And for what tasks? And where should you begin?
About the Presenter:
As a Senior Analyst, Tom helps Technology Product Management & Marketing professionals succeed and technology companies better use their product management resources. Product management varies widely from company to company: product road maps, requirements collection, internal and partner product training, competitive analysis, feature planning, early demos, productization, release management -- you name it. Therefore, Tom's job is to help product managers in TI companies hone these critical skills and help the company decide which areas the product management organization needs to emphasize. Tom also has broad experience in different segments of the technology industry, such as content management, collaboration, Web 2.0, databases, and portals..