In today's economy where innovation is the key to growth and competitiveness, more than ever the need for an integrated approach to Product Management is essential. Whether you are building hardware, software or products that consist of both, Product Management is all about optimization. When it comes down to the basics, a product manager's value is based on how well he or she can optimize customer needs, company goals, and limited resources to consistently deliver competitive products to the marketplace that add value to both the company and the customer. Without an Integrated Product Management approach, your ability to optimize the product lifecycle are at great risk.
This presentation will address:
• The current state of Product Management
• Why the current approach has failed, and
• Our approach and why it works.
Case studies and examples will also be provided, along with what it takes to get started.