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1.2.3 - Launch. 3 Easy Steps to Can't Miss Product Launches - GrandView PDF Print E-mail
Wednesday, 05 March 2008 16:01
 
 
Dan Naden
Dan Naden, Product Manager, Builder Homesite
Webinarplay
Download: Audio MP3 | Slides
About the Webinar:

Building and readying a product is certainly challenging. The months of planning, scoping and developing often takes enormous time, money, and resources. Many companies stumble, however, with bringing a product to market. All the intensive work on a product can be wasted if an effective go-to-market plan is not executed.

Following three easy steps (Align, Engage, Train) will ensure that your product makes an impact when it hits the market.

I'll highlight the key pieces of a go-to-market plan focused on 'Align', 'Engage', and 'Train'.

About the Presenter:
Dan Naden, a 13-year veteran of the online product space, is currently Product Manager, Consumer at Builder Homesite. He guides NewHomeSource.com, the leading new homes portal that connects new home seekers with image, video, and data-rich communities from the nation's top new home builders (David Weekley, KB Home, Pulte, and more.)

Before Builder Homesite, Dan served successfully as Product Manager, Project Manager, and Channel Manager for Hoover's Online, a top business information service, and a subsidiary of Dun and Bradstreet. He led sales trainings, directed product roadmaps, and drove large-scale product launches for both the Hoover's free site (lead acquisition vehicle) and paid site (subscriber-only content, features, and tools)

Earlier in his career, Dan served as Publisher of Channel 4000, the nation's first profitable TV station Web site, and Publisher of the Antenna magazine and Web site, the Broadcaster's Guide to the Internet.

Dan started his career as VP of Operations at Access Point Interactive, leading product and content strategy. Access Point Interactive was a Web publishing software developer and virtual community Web site builder targeting the local television market.

He's a graduate of Valparaiso University's Broadcast Journalism department and a graduate of the University of Tennessee-Knoxville's Masters program in Communications.

 

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