- 4 guests
An opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. The ideal environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis.
|Reexamining Customer Values - GrandView|
Wednesday, 18 November 2009 14:47
Susan Phillips Bari, President and Ceo, Leader to Leader Institute
About the Webinar:
Ryma's November 18th webinar was presented by Susan Phillips Bari. She reexamined our perspective of customer value. Has your customer changed this year? Do you have new customers? Have some customers deserted you? For those who remain, what do they value from your company's product offerings?
Peter Drucker, the founder of modern management, created a "simple but not easy" strategic planning tool called "The Five Most Important Questions" (you will ever ask about your organization). Susan Phillips Bari will discuss the alignment of product management and marketing with your customer and what your customer values and explain how you and your team can use Drucker's self-assessment tool to improve results.
About the Presenter:
Susan Phillips Bari brings to the PMV Webinar Series the knowledge and firsthand experience gained in a diverse career providing her leadership talents, and skill as a manager and marketer in the public, nonprofit and entrepreneurial sectors. She currently serves as the President and CEO of Leader to Leader Institute, Formerly the Drucker Foundation.
She has served in various government positions such as