Roger L. Cauvin Roger has seven years experience in strategic marketing, most recently as the principal product management consultant at Cauvin, Inc. With clients ranging from software development companies to real estate developers, Roger develops strategy by immersing himself in markets and applying established marketing principles. His strategic advice drives all aspects of product development marketing, including requirements, positioning, and messaging. Roger writes his thoughts on product management in his blog (cauvin.blogspot.com), and he is the author of two popular articles that appeared in the on-line marketing periodical, MarketingProfs.com. He began his professional career as a software engineer in 1990, holding technical leadership positions at several companies before developing an interest in requirements and the strategic aspects of marketing. Roger is an Austinite and lives in the heart of downtown. He received his undergraduate degree in Philosophy, along with a minor in Computer Science, from the University of Texas in 1990. Lisa Crymes Lisa is a Director of Product Management with Emdeon. She is an experienced product management professional with extensive background in healthcare, including over 12 years of Healthcare IT experience. Lisa is an active member of Georgia's Healthcare Financial Management Association (HFMA), currently serving as the Chair for the Education Committee, and is on the Board of Directors for the Technology Association of Georgia (TAG) through the Product Management Society. Lisa received her MBA and Bachelor of Arts in Management from Shorter College in Rome, GA. www.Emdeon.com