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A "Why" Frame of Mind - GrandView PDF Print E-mail
Wednesday, 21 October 2009 14:31
Gregory Yankelovich
Gregory Yankelovich, Co-founder, Amplified Analytics Inc.
Download: Audio MP3 | Slides
About the Webinar:
RYMA's October 21th Webinar was presented by Gregory Yankelovich. He presented a discussion on a CxO frame of reference. He provided examples of translating product business requirements, marketing slang and political statements into economically meaningful proposals. Many times it can become a challenge for the Product Manager to address the business side of decisions, even if they know their product initiative is the right thing to do; how do you communicate it to others.
About the Presenter:
Gregory is a senior executive at Amplified Analytics with a diverse background in software manufacturing, telecommunications, and financial services. He has a record of adding value and leadership through employing technology as leverage for organizational transformation.

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