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Integrated Product Management - GrandView PDF Print E-mail
Wednesday, 26 August 2009 16:43
Donald McNaughton
Donald McNaughton, Oliver Wight Principal, Oliver Wight
Download: Audio MP3
About the Webinar:
Ryma's Aug 26th webinar was presented by Donald McNaughton. Many have talked about Product Management being a Team Sport. Other's indicate it's a cross-functional effort including members of Marketing, Development, Strategy, Engineering, Services, Support, Operations, and so forth.

Few have attempted to integrate the various activities of these organizations into one corporate wide product initiative. Even fewer have succeeded.

Donald articulated the business value of an Integrated Product Management effort, and identified common issues preventing success. He shared with us some of his approaches and explained why he recommends particular methods over others. At the end of the day, have you ever wondered if there was a better way? You know whole organizations aren't plotting against you, but maybe there are days when it seems like it? If so, this is a presentation for you.
About the Presenter:
Donald is a principal with Oliver Wight. He consults with companies to help them take advantage of the Oliver Wight Sales & Operations Planning template, a high-level process for managing and integrating all of a company's resources and has a particular strength in engaging people from all levels of the organization. He has consulted with a number of multi-national companies including Flowserve, Caterpillar, CTS, Motorola, Nestle, GlaxoSmithKline, Lilly, Schering-Plough, and Artesyn Technologies. His experience spans multiple industries including foods, pharmaceuticals, consumer electronics, and heavy equipment engineering. Donald has worked in Africa, Europe, and the Americas giving him the ability to effectively communicate with a wide range of audiences.

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