Agility is a value system, composed of values and principles, which emphasizes people, results, collaboration, and responsiveness. Scrum is a framework that organizes work for maximum efficiency and effectiveness based on the Agile value system using three roles, three ceremonies, and three artifacts.

While Agility and Scrum are conceptually simple, many organizations and teams enthusiastically focus on enacting practices while not readily absorbing the underlying values & principles and ultimately don't gain the benefits but become burdened by adopting Agility, especially considering the impact of Agility on Product Management and Product Development. Also, many other organizations and teams enthusiastically focus on adopting and adapting the framework while not readily aware of the impacts of their adaptations on the underlying values & principles and ultimately don't gain the benefits but become burdened by adopting Scrum, especially considering the impact of Scrum on Product Management and Product Development.

Appreciating the relationship between the organizational Product Manager role and Scrum's Product Owner role is at the core of the answer to the question "What is Agile Product Management?" Additionally, appreciating the nuances of the Agile value system, Scrum framework, and an enterprise view (scalability) is essential. As organizations and teams drift from the Agile value system and further adapt Scrum without authentic awareness and appreciation of the fundamentals, confusion ensues and myths are born! Furthermore, its concerning for the practice as such myths are proliferated by both the Product Management and Product Development communities.

This four part webinar series focuses on demystifying Agile Product Management.The first webinar focuses on dispelling common myths and fostering clarity within the context of an overview of Agility, Scrum, Product Management, and Agile Product Management. Follow-on webinars delve deeper into specific aspects of Agile Product Management to cover topics such as Visioning, Roadmapping, and Requirements.