Making Competitive Analysis Pay: Ryma's Feburary 25th Webinar at 12EST given by Louis Columbus. Concentrating on getting beyond the superficial data competitors share about themselves on their websites, blogs or social networking accounts, this seminar will provide insights into how to get to the truth about your competitors.  Assessing their present and potential strategies and the broader implications of their strengths and weaknesses on their long-term ability to compete is also discussed.  Internet-based sources and frameworks are also provided, in addition to ideas of how product management professionals can become experts in analyzing and knowing their competitors' strongest and weakest points.  There is a tendency of the smallest competitors to attempt to appear much bigger than they are through the use of websites, social networking and PR, and approaches to debunk these projections of size and strength are also discussed.  Examples will be provided from the high tech and enterprise software industries. Use of the #pmv hashtag is encouraged for Twitter conversation. Follow Louis in Twitter @LouisColumbus