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|Four Touchpoints for Buyer Intelligence|
Wednesday, 30 May 2012 12:00
Presenters: Steve Johnson & Hakan Kilic
About the Webinar:
You’re responsible for managing a product. There are many people in your organization with strong opinions on what product capabilities should be added, removed, or expanded. How do you make prioritization decisions?
The answer: counter internal opinions with buyer intelligence. In this webinar, we’ll explore 5 research methods commonly employed by tech companies and evaluate their impact along the customer implementation cycle. This will be a highly interactive session so bring your questions and challenges.
Join Steve Johnson of Primary Intelligence and Hakan Kilic of Ryma Technologies for a lively discussion on buyer and customer research.
About the Presenters:
Steve Johnson is a recognized thought-leader on topics for product, marketing, and sales leaders. Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing. Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement. Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product and company leaders on strategies for creating successful technology products.
Hakan Kilic is Director of Product Marketing at Ryma Technology Solutions, where he drives strategic marketing initiatives around the Product Investment Management solutions Ryma delivers. Prior to Ryma, Hakan worked in the telecommunications, voice recognition, biometrics, and process improvement industries. With over 10 years of experience with high tech companies such as Ericsson, Scansoft and Nuance Communications, Hakan has managed large development teams and been Product Manager for multimillion dollar product lines. He also contributed to the W3C standards committee around VoiceXML and is an active community member and contributor of product management best practices through his experiences in the industry and with Ryma.