Market Sensing as defined by the Market Sensing CoP includes those product management methods concerned with the market sensing process.



This set of market sensing methods is divided into three main categories.

1. Those Market Sensing methods classified as "Market Analysis" are methods supporting sensing activities that are based on market analysis.
2. Those Market Sensing methods classified as "Competitive Analysis" are methods supporting sensing activities that are based on competitive analysis.
3. Those Market Sensing methods classified as "Customer Satisfaction " are methods supporting sensing activities that are based on customer satisfaction.
   

This community is part of a system of communities, together these communities act as a system-of-systems designed to be the innovation value chain for social innovation.

The mission of these communities is to: 

• Improve the practices within their focus area
• Help participants submit documented processes to the IPM Alliance for APM certification
• Mentor and provide role models to the community's participants
• Collect and distribute shared resources and information
• Apply methods towards social innovation

Seeking volunteer leadership, if you have some time and passion you can donate to this community, go to the LinkedIn group and send a message to the group leader. 

"Market Sensing CoP"

"#MSCoP Hashtag"
"MarketSensing_CoP"