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The Strategic Role of Product Management - GrandView PDF Print E-mail
Thursday, 30 March 2006 17:04
 
 
Steve Johnson
Steve Johnson, VP, Pragmatic Marketing
Webinarplay
Download: Audio MP3 | Slides
About the Webinar:
Product management is often ill-defined and misunderstood in typical technology companies. Yet the role can be one that propels the company to the next level of performance. Rather than running the business like a hobby, effective product managers focus on the business aspects of defining and delivering products to market. Steve Johnson will explore the strategic role of product management using the Pragmatic Marketing Framework. The session will also include action items for reviewing and assessing the product management role at your company.
About the Presenter:

Steve Johnson is an expert in technology product management. He works for Pragmatic Marketing® as an instructor for the top-rated courses "Practical Product Management™" and "Requirements That Work™" as well as onsite courses. He is a frequent presenter for various technology marketing forums throughout the North America and Europe, author of many articles on technology product management, and is the webmaster of http://productmarketing.com -- a website devoted to technology product management.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market-driven orientation allowed him to rise rapidly through the ranks from Product Manager to Vice President. In his various marketing roles, he has launched 22 product offerings. Steve draws heavily on his marketing and sales experience in both direct and two-tier distribution, while his quick wit adds an element of fun to his courses.
 

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