Last week I was discussing this with a few product managers and their VP. They asked me what I thought, and I said it all depends on the goals and strategies that are top priority. If your main goal is to increase revenue then you will have drastically different needs than if your goal is to increase efficiency. Based on that goal we need to identify what are the KPIs (Key Performance Indicators). For increased efficiency as an example, I want to measure the throughput, latency, and failure rate of the process I'm trying to manage. In this case it was ideation, so the throughput KPI was defined as the number of ideas that can go through the ideation process at any given time. The latency kpi was defined as the amount of time it takes those ideas to go through the process, and the failure rate was defined as the number of ideas that didn't pass certain review gates, and the number of ideas that didn't generate revenue. Based on those performance indicators the VP or director of product management can see how well they are achieving the top priority goal of increasing efficiency. Once we have the KPIs defined, we just have to find a mechanism to report that or make it visible to our management team.