Yesterday, Peter Ganza wrote about the value of creating product profiles in order to help you better take stock of the competition. As a project manager (or someone who manages project managers), this is important information.

A product profile allows you to get to the basics of your product, and then see how it compares to your competition. This allows you to get a good handle on the strengths of your product (things to highlight when selling) and the weaknesses of your product (things to improve on in subsequent versions).

Being able to see this information makes it easily referenced and digested. And it can lead to a project management process that is more streamlined and more competitive.