See I can be adaptive... I present you version 2. Again, with all due respect to GraphJam and Pet Holdings, Inc. and special thanks to Paul at Product Beautiful for the feedback.
See previous version here: How to Build a Killer App v1.
See I can be adaptive... I present you version 2. Again, with all due respect to GraphJam and Pet Holdings, Inc. and special thanks to Paul at Product Beautiful for the feedback.
See previous version here: How to Build a Killer App v1.
OK, the Cranky PM will admit she doesn't get this one. An oh so commong story, what starts with an elegant simple concept that everyone gets in the 1.0 form becomes more muddied with the "customer feedback enhanced" 2.0 version...
What's with the red dot named discounts? The CPM really doesn't understand that one. And basically every product has "pricing" even if it's free, but not every product has "cool technology" or applies to an "identified need". So what exactly does the intersection of the three circles mean? Do you mean "attractive pricing" instead of just "pricing" -- or maybe just FREE?
Fair enough. It appears my simple concept now requires a services component to support it.:-)
Clearly, from the diagram above, the pricing aspect is equally important to building the killer app. There is a price point that is combined with producer ROI and consumer ROI that leads to the killer app. And we know that discounts can kill a reputation. To quote Paul Williams from Marketing Profs, "discounting lowers the perceived value of your offerings." Hence the red dot outside the the other three circles.
Email is a killer app. There are others, but they are few. They get adopted before price is an issue, and before the transition to the late market. The late market comprises the late B2B market, the B2C market, and the SaaS market.
I would go with viral, rather than cool. And, historically, the period of adoption for killer apps has been longer than say the 18 months that a fad/hit is supposed to be limited to.
A killer app is not a hit, but a slow steady climb that worms its way into everyones use and stays. Most of those 18 month hits are here today, and left to rot on the machines in our closet. We install the killer app each time we change platforms. We can't live without them.
Price is definately a transitory issue. The faster something gets cheap, the faster it is becomming a commodity, but staying around has nothing to do with price. People still pay for Outlook when Google is free. Email is the killer app, not Outlook or Google.