I've been talking to many prospects on this topic lately, ever since we released our integration with SalesForce.com.

Would like to hear what the blog thinks on this topic.

Seems some companies are more focused on this than others. Are you actively associating sales opportunities or pipelines to your roadmap and product plans?

There is definitely something to be said about best-practices and being market-driven, and that we do not want to be completely sales driven by only building things that sales believes they need to close business. With that said, I do believe it can be a powerful additional metric to our product planning.

If we have good market data on something, for instance enhancement requests, call reports and win/loss to support it, an active view into the potential opportunity of building it can be a great additional piece of data to solidify the need.

Created a quick poll on the topic, and would love to get comments from the field on this one.