Brian made the distinction between Idea Generation and Idea Management. Today's presentation was on Idea Generation. Idea Management was the topic of his previous Webinar. He presented a diagram illustrating where both of these two practices resided in context of the full product management process.
Brian feels there is a gap in the literature supporting process models of both idea generation and management. In this presentation he has tried to fill the gap by providing effective process models. He presented his Idea Generation Model (I-Gen).
Brian also covered four additional process models.

1. Contextual Research by Conley
2. IDEO by Tom Kelly
3. Outcome Based Innovation by Anthony Ulwick
4. Blue Ocean by Kim & Mauborgne

His presentation can be accessed at Brian Glassman's Slide Deck. His contact information is in this presentation.

The twitter conversation captured at the end of the Webinar is included below, please feel free to continue conversation in twitter under the hashtag #pmv, and also by commenting on this blog post.

ValWorkman: #pmv New market spaces, radical ideas, and disruptive ideas will produce large revenue ideas 5 minutes ago

amitdeshpande: #pmv Is there any model selection preference in case of services against products? 24 minutes ago

ValWorkman: #pmv Customer Visits: Building a Better Market Focus at Amazon http://bit.ly/10ANTo 32 minutes ago

Bradley_Kravitz: Searched Twitter for #pmv: http://tinyurl.com/cpnyc3 34 minutes ago

CathyLiggett: Outcome-Based Innovations http://budurl.com/8rmj #pmv 34 minutes ago

ValWorkman: @DerickWorkman Good point, not much said about work products #pmv 36 minutes ago

ValWorkman: #pmv Outcome Process 1)Plan Customer Interviews 2)Interviewing 3)Organize Outcomes 4) Rate Outcomes thru Survey 5)Spread results 37 minutes ago

CathyLiggett: Customer Visits-Market Research Methods http://budurl.com/ypb8 #pmv 37 minutes ago

DerickWorkman: @ValWorkman #pmv ask about the desired outcome for each customer process. 38 minutes ago

CathyLiggett: Innovation Theories & Strategies http://budurl.com/ufdn #pmv 39 minutes ago

ValWorkman: #pmv Look for what the customer wants 41 minutes ago

ValWorkman: #pmv Outcome based Innovation Process, look for the outcome declares HBR 42 minutes ago

ValWorkman: #pmv IDEO 8) Formal presentation to client 43 minutes ago

ValWorkman: #pmv IDEO process 7) Rapid Prototyping 43 minutes ago

ValWorkman: #pmv IDEO Process 1) missed it 2) Observation, 3) Show 'n tell, 4) Brainstorming 5) Sort, Voting, & selection 44 minutes ago

DerickWorkman: #pmv IDEO is probably shorty because it's more focused. one problem area. about 1 hour ago

ValWorkman: #pmv IDEO is a shorter process, one week? about 1 hour ago

CathyLiggett: Creative Marketing Ideas With Group Brainstorming Exercises http://budurl.com/3qh6 #pmv about 1 hour ago

ValWorkman: #pmv Contextual Research is multi-week activity about 1 hour ago

ValWorkman: #pmv Design, Gather field data, Coding, Analysis, Insight, more Brainstorming, Spread Results about 1 hour ago

DerickWorkman: #pmv contextual research for idea generation is more valuable if insight gathered is distributed to the rest of the company about 1 hour ago

CathyLiggett: The Step by Step Guide to Brainstorming http://budurl.com/pm5g #pmv about 1 hour ago

CathyLiggett: The value of an idea http://budurl.com/ftqb #pmv about 1 hour ago

DerickWorkman: #pmv Contextual research is one of the activities of idea generation. Good resource is PDMA Handbook ch.15by Chris Conley about 1 hour ago

ValWorkman: #pmv The PDMA Handbook for Contextual Research at Amazon http://bit.ly/10Y1Zl about 1 hour ago

ValWorkman: #pmv Three Idea generation activities seed, analytical, and creative processes about 1 hour ago

DerickWorkman: #pmv would be interesting to discuss how a company would select and adapt the many ideation activities get the ones the would work for them about 1 hour ago

ValWorkman: #pmv Idea generation activities types should be integrated about 1 hour ago

ValWorkman: #pmv Create incentives to get ideas from and idea event about 1 hour ago

ValWorkman: #pmv Idea generation event triggers the generation process about 1 hour ago

ValWorkman: #pmv Select and manage your idea sources; a portfolio management exercise about 1 hour ago

ValWorkman: Idea management is continuous; idea generation isn't, its demand driven #pmv about 1 hour ago

DerickWorkman: #pmv in the idea categorization process step, there needs to be a review checkpoint to make sure you have enough information about the ideas about 1 hour ago

ValWorkman: #pmv Brian's developed process models for idea generation and management about 1 hour ago

ValWorkman: Topics include idea generation vs management #pmv both different activities about 1 hour ago

ValWorkman: I wonder if he can provide a reading list on topics #pmv about 1 hour ago

CathyLiggett: Check out this Front End of Innovation Blog, http://budurl.com/37l2 #pmv about 1 hour ago

CathyLiggett: Brian Glassman PHD student, Krannert School of Management /Purdue, widely recognized as one of the top business schools in the country #PMV about 2 hours ago

Jim_Holland: Connect to #pmv to provide insights, question and real input to the discussion on Effective Idea Generation activities inside your company. about 2 hours ago

ValWorkman: @DesjardinsYan How do you get your ideas into the opportunity pipeline for new product & service features? #pmv about 2 hours ago

StewartRogers: Sorry for the short notice. Webinar: A detailed lesson... to conduct effective idea gen activities http://budurl.com/vqjz Today Noon ET #pmv about 3 hours ago

michaelrhopkin: Link to #pmv for a discussion about conducting effective idea generation activities inside your company (12pmEDT)- http://tinyurl.com/6kxpko about 3 hours ago

ValWorkman: #pmv Are there other reasons for Idea Generation activities other than to generate ideas for future products and services? about 3 hours ago

DerickWorkman: @ValWorkman #pmv ideas are valuable when there is demand. It'd be hard to sell otherwise. how do you define value? to Market? Stakeholder? about 4 hours ago

EllenNaylor: @ValWorkman Thanks for the info on the Feb 25 webinar, Making Competitive Analysis Pay, I registered. http://bit.ly/6ccxh ) about 4 hours ago

ValWorkman: @DerickWorkman #pmv If I can sell the idea even before it solves the market need, it gives me value, before actually doing anything. about 4 hours ago

DerickWorkman: #pmv each selection criteria has metrics defined to measure ideas against: Market Attractiveness=Market Access, # of market problems... about 4 hours ago

DerickWorkman: @ValWorkman Ideas become valuable when they solve a market need and are technically feasible and aligned to core-competencies #pmv about 4 hours ago

ValWorkman: @EllenNaylor @LouisColumbus will be presenting a webinar Feb 25, Making Competitive Analysis Pay http://bit.ly/6ccxh #pmv about 6 hours ago

ValWorkman: #pmv My 4 year old grandson just had an idea, how can I tell if it's valuable. Should it be part of my pipeline? Customers always have ideas about 21 hours ago

ValWorkman: #pmv Ideas without the ability to convert them into revenue generating product is just hot air. about 21 hours ago

ValWorkman: #pmv Maybe I have a valuable idea, but the world is stupid to see it. How does an idea produce value? about 22 hours ago

ValWorkman: #pmv So when does an idea become valuable? What selection criteria do we use to categorize an idea as valuable? about 22 hours ago

ValWorkman: #pmv Brian isn't on to Twitter, so he'll need help. about 22 hours ago

ByronWorkman: http://budurl.com/28jy just registered for the #pmv webinar by Brian Glassman on idea generation on the 18th. 1 day ago

ValWorkman: #pmv over 200 registered for this weeks webinar. Find out more at http://bit.ly/OQIPs 1 day ago

CathyLiggett: RT@ValWorkman: #pmv Next topic is "Generating new product/service ideas is vital for a healthy pipeline." http://bit.ly/OQIPs 1 day ago

ValWorkman: #pmv Next topic is "Generating new product/service ideas is vital for a healthy pipeline." http://bit.ly/OQIPs 1 day ago

ValWorkman: #pmv is the hashtag for Product Management View webinars beginning this Wednesday. 1 day ago