Hope to see you there!
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Tapping Competitive Intelligence to Drive Product Success
Date Thursday, January 15, 2009
Time 6:15 PM
Ending Time 9:00 PM
Location Oracle facility
10 Van De Graaff Drive
Burlington, MA
Cost $25 at the door
$20 if you pre-register and pay online by January 14, 2009
Product managers and marketers (PM for both) are key users of competitive intelligence (CI), tracking rivals and their products all through the product development, launch, and market process.
Many PMs already utilize CI in their product plans, while many CI professionals work regularly with PM groups. The goal of this meeting is to expand understanding of each other's needs and processes to increase success for both functions. PMs and CI professionals will also have an opportunity to share what works and what doesn't.
PMs will understand better what CI can do for them at each stage in the product development process:
what intelligence CI professionals can and can not obtain ethically, how to focus their questions for CI. CI professionals will learn more about the PM process and needs so they could more effectively work with PM staff in their jobs and assignments.
The panel will feature experienced product management and competitive intelligence professionals:
Andrew Hally, Vice President, Product Marketing and Strategy, Unica Corporation.
Andrew Hally leads product strategy and marketing for Unica's on-demand product lines. He has worked with dozens of top marketing organizations to understand their challenges and needs in the face of the dramatic trends transforming marketing, working to define and deliver the right software solutions to power marketing success. Hally has spoken at industry forums across Europe and the US including the DMA, eMarketing, SMX, NEDMA and others. Prior to joining Unica six years ago, he held marketing management positions with SensAble Technologies and White Pine Software. He also spent five years as a venture capitalist and management consultant. Hally holds a BA in economics and government from Harvard University
C. Todd Lombardo, Marketing Manager, Agencourt Biosciences, a Beckman Coulter Company.
Todd Lombardo has over a decade of experience in the life science industry. He has been in product management positions for the past 7 years in companies such as PerkinElmer, MJ Research, US Genomics, and most recently Beckman Coulter's Agencourt Bioscience subsidiary where he is now the marketing manager for the reagent product portfolio. He holds a BA in Biology from Merrimack College, has done graduate work in Biomedical Engineering at University of Connecticut and is an expected 2010 MBA graduate of IE Business School.
Michael J. Salerno, Product Strategy, Oracle Corporation.
Michael co-founded and incorporated as non-profit the Boston Product Management Association (BPMA). He has spent his professional product management career in enterprise software and has led both product management and product marketing initiatives in the IT Infrastructure, Human Capital Management (HCM) and Customer Relationship Management (CRM) domains. Michael received his MBA from Boston University and is currently planning market-leading CRM applications for Oracle Corporation.
Brad Lovoi, Competitive Intelligence Analyst, Fallon Community Health Plan.
Currently a competitive intelligence analyst at Fallon Community Health Plan, Brad Lovoi has been working as a competitive intelligence professional for the past five years across several industries from healthcare to property and casualty insurance and is also adjunct professor at Bentley University. He earned his BS in Public Administration at Nichols College and his MA in Political Science at Northeastern University.
Michael Levy, Product Marketing Manager, OneSource Information Services.
Michael Levy is a Product Marketing Manager at OneSource Information Services (a subsidiary of InfoGroup) where he has been in charge of competitive intelligence and market research since 2001. Previously, Michael was a Product Manager in the telecom and insurance industries. Michael has an M.B.A. from Georgetown University and a Masters of Public Policy from Trinity College (Hartford).
The moderator for this panel will be Douglas R. Wolf of Wolf Greenfield, an intellectual property law firm.
Doug practices primarily in trademark prosecution and litigation, patent portfolio management, infringement and patentability analysis, licensing, and internet issues. He also provides due diligence and acquisition analysis to venture groups on target companies and technologies. He has been actively involved in the MIT Enterprise Forum of Cambridge for many years, helping entrepreneurs and start-up companies. Doug has been recognized for his work by Trademark Insider magazine and has been named to the Boston Business Journal's 40 Under 40 list and as a Massachusetts "Super Lawyer". Doug holds a B.A. in physics from Columbia University and received his law degree from Cardozo School of Law.