Brian Lawley, President of the 280 Group and the Silicon Valley Product Management Association
You and your team have worked long, hard hours to build an excellent product that meets the market needs and has the potential to take off. You've got first-rate marketing programs in place to generate demand, your sales team is ready to sell and you are nearing product launch. But no matter how good your product and marketing programs are, if you don't receive positive reviews your product will never take off. The reason for this is that customers believe reviews far more than they believe marketing. Great reviews drive word-of-mouth buzz, which drives sales. One of the most cost-effective and impactful things you can do to get revenue momentum going is to make sure you get phenomenal reviews.

Brian Lawley, President of the 280 Group and the Silicon Valley Product Management Association, and a seasoned Product Marketing and Product Management veteran, this session will include practical information and tips about how to plan and run a more effective customer beta program with less effort. Drawing from his experience running over a dozen beta programs during his career, Mr. Lawley will share information about setting goals, what works most effectively, how to plan a beta program, what to expect from customers and how to get customers to be more active in helping to do the final testing on your product.