Seth Nesbitt, EMEA Marketing Director for Amdocs. - How to structure the Product Marketing function is a recurring question for nearly every high tech company. Who performs the tasks of gathering product requirements, analyzing competitors and creating product positioning: Product Managers, Product Marketing Managers - or both? Similarly, where the Product team sits in the organization - whether in marketing, engineering or elsewhere -- can make a big difference in the way products are developed and in the market orientation of the company. Through the use of real world examples and extensive survey data, Seth Nesbitt, Director of Regional Marketing for Amdocs and founder of the UK Product Marketing Forum, will look at how winning Product teams structure their organizations.

Amdocs is a global vendor of software and services to leading Service Providers. Previous to Amdocs Seth worked for Nortel Networks and a variety of software vendors focusing on hosted and outsourced CRM solutions. In May 2004 he founded the UK Product Marketing Forum in order to encourage the sharing of Product Marketing best practices within the UK. He is currently enrolled at Oxford University's Executive MBA Program.