William Leake, President, Leads Customer Growth, LLC - What are the methods of online marketing and how do marketing professionals "avoid the scams?" This session defines a range of online marketing methods, including Search Engine Advertising, Organic/Natural Search, Email Marketing, Banner Advertising, Text Links, directories, Co-reg and E-zines. Next the speakers caution attendees with ways that vendors scam clients, with specific description of standard fees, realistic goals and returns, and services many vendors offer. Learn how to ensure you don't get led astray. Search Engine Marketing can go very, very bad, so this topic is useful for business owners carefully managing their budgets.

William R. Leake, President, Leads Customers Growth, is a startup expert, McKinsey & Company alum, early Dell veteran, and former venture capitalist. Bill has expertise in using direct marketing to drive sales and leads, at both the senior executive, and the tactical level. As President, he has led LCG to be a national leader in Search Marketing and other tactical marketing services; as President and COO of Journyx, a profitable software 500-sized software firm, Bill used online and other direct methods to grow the company from 5 to 50 people, and drove product revenues from zero up into the mid seven figures.