Hugh RichardsVP Products at Quadrus Financial Technologies - What are the approaches and information required to align product lifecycle management (PLM) processes to answer these questions: 1) What can the salespeople sell, and what does it mean for their prospects? 2) What functionality could the sales team offer to a broader market? 3) What is the cost of sale vs. ROI? 4) How fast can the sales team get the analysis?

These questions are asked often of product managers, but what does it mean in a startup, established company, and new product line modes of delivery? The cross section of these questions and the volatility of drivers and input streams - in each stage of software company growth; will be explored in this presentation with the aim of sharing techniques to reduce overhead and processes aligned with answering these questions in a meaningful timeframe.

In his role as Vice President of Products at Quadrus Financial Technologies, Hugh is responsible for strategic and tactical product management and customer/partner support for Quasdrus' Financial's risk technology products. Hugh brings over a decade of experience in the risk technology business, championing product management for advanced financial risk technology solutions and managing complex multi-level product lines. Prior to joining Quiadrus Financial, Hugh held senior positions in product management and development with leading risk technology and financial software firms including SunGard Trading & Risk, Infinity Financial Technologies and Selkirk Financial Technologies, where he was most recently Vice President of Product Operations. Hugh has also led in risk management departments of investment banks including BZW and NatWest, where he had developed risk management systems.