Aviv Handler, Principal, Co-Herence - The primary determinant of a software house's valuation multiple is its scalability. As Product Managers, we strive to make our companies as scalable as possible so as to increase its valuation multiple. In this talk the following questions will be examined: 1) How can we measure scalability and link it to our company's valuation 2) As Product Managers how do we demonstrate our own value add? Proving these attributes is the key to evolving the Product Management profession.

Aviv Handler has been in the technology business for 17 years, and has held a variety of product strategy and management roles in companies such as Sungard Data Systems, Iris Financial and KW International. Over his career he has worked with products at various stages in their lifecycle, from inception through to moving sets of users to a new generation product. He has extensive experience of taking disparate requirements and projects, and turning them into a coherent product set. He has reengineered product management processes, from development to sales with product management forming the core of operations. He has also introduced business analysis functions. These processes have prepared the companies for growth and successful exit. The products he has brought to market include a credit risk management system, a new version of an energy trading system and an electronic fixed income front office as well as numerous others. Mr Handler has also made use of his technical background to direct a cross product integration initiative and was an early stage member of the FpML initiative. A regular speaker at industry conferences, he has published many articles in industry journals. He holds a Computer Science degree from Imperial College, University of London