Kev Coleman, VP Product Management, Experion Systems, Inc. - Discussions of product management are often abstracted from the developmental stage of the business in which product management activity takes place. The success criteria for product management as well as its associated organizational constraints evolve alongside transitions in business developmental stages. The webinar intends to introduce product managers to a model of the corporate life cycle and illustrate differences in requirements collection, competitive positioning, distribution influences, and product success criteria for each stage in the life cycle. The webinar will conclude with suggestions regarding how sensitivity to life cycle theory can enable product managers to be more effective in their specific business contexts as well as better manage positive and negative life cycle transitions.
Speaker BIO
Mr. Coleman oversees strategic planning for Experion Systems core product offerings, data research, and intellectual property. Mr. Coleman has served as the conceptual architect of product lines serving numerous industries including banking, health insurance, and wealth management. His product lines have garnered praise including a designation as a "must have" banking technology in a 2004 Forrester brief as well as the "Best in Show" award presented by the CUNA Technology Council during the 2002 BAI Retail Delivery Conference. Prior to joining Experion Systems, Mr. Coleman worked in Product Development Management at Information Resources, Inc. His projects there included the development of commercial software utilizing on-line analytical processing (OLAP) technology on complex multidimensional databases as well as the leader of various Year 2000 remediation efforts. Mr. Coleman has also worked as a rapid solutions consultant for Fortune 500 companies and as a product data management specialist in the avionics field. Mr. Coleman holds several degrees including graduate degrees from Yale University and Duke University.
Please excuse the poor audio quality, there was a technical difficulty during the recording.
Great seminar - I agree the trick is in understanding the lifecycle and short-circuiting it with positive reinforcers.
Ram.
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