John Milburn, Instructor, Pragmatic Marketing - How do we develop a market driven product plan? How do we establish corporate strategic alignment? One of the necessary first steps is to assess where your current product portfolio is positioned. Product managers can then use this positioning to establish alignment and agreement with development to drive future product direction and strategies. In this session, John Milburn will introduce Pragmatic Marketing's Technology Assessment Grid™ and explain ways to use this powerful analysis tool.

Speaker Bio
John Milburn brings to Pragmatic Marketing® over 20 years of experience in the computer industry including 15 years in product management. He has implemented the Pragmatic Marketing framework and launched several successful software and hardware products following this market-driven methodology. He's now an instructor for the top-rated courses Practical Product Management® and Requirements That Work™ as well as onsite courses.