Hugh Richards, Product Point Group - Many key operational functions (CEO, CMO, etc...) within software companies understand the need for the product management function, but ultimately do not have a clear approach to measuring it.

What are the approaches and elements of how a product management function can be operationally measured? While exploring standard marketing processes, the presentation will focus on:

-The key elements of company strategy and process that enable the product management function to succeed
-The difference between the solution vs. product roadmap
-Executing coordinated programs - the role of product management amongst the programs
-The changing information management role of product management as the company, delivery mode, and products change
-Examining the measurable elements of product management functions amongst the operations of the company
-Measuring key value - how to gauge an important, but moving target

Several techniques for measuring the product management function will be explored with an aim of sharing of techniques across various types of companies, styles of product management, and how the function is adopted- in some cases across multiple departments.

Speaker Bio
Hugh is the MD for Product Point Group (www.productpointgroup.com) - and a regular speaker in the product marketing/management community. Hugh has held roles in operations and product management at QuIC Financial Technologies, Selkirk (now Thomson Financial), and SunGard Data Systems; Hugh has been responsible for strategic and tactical product management, and customer/partner development for risk technology products. Hugh brings over 15 years of experience in the software operations business, championing product operations for technology solutions and managing complex multi-level product lines. Prior to vendor software management, Hugh has also led in the risk management departments of investment banks including BZW and NatWest.