Jonathan Kranz, Principal, Kranz Communications - In any content-rich field (ex. high-tech, B2B services), organizations typically sit on a goldmine of know-how that prospects would love to read - if they could find it. In Creating Content Streams for Web Watering Holes, participants will learn how to connect the expertise they have with the communications customers want, turning their websites into a collective "watering hole" that builds company credibility.

What you will learn:
-How to mine for material within your organization.
-How to solicit organization-wide participation
-How to select appropriate formats: reports, white papers, case studies, press releases, blogs, e-newsletters, etc.

Speaker Bio
Jonathan is the author of Writing Copy for Dummies and principal of Kranz Communications, a copywriting firm serving enterprises in high-tech, healthcare, banking, insurance, education, financial services and other industries. His clients include Boston Private Bank & Trust, Cisco, Dell, Harvard, IBM, Intuit, Liberty Mutual, Pitney Bowes, Upromise, Wausau and many others too numerous to list. He is a regular contributor to MarketingProfs.com, DIRECT magazine, RainToday, the Harvard Management Communication Letter and other periodicals.

In addition to his copywriting, Jonathan is a published author of short fiction and a guest essayist on National Public Radio's All Things Considered. He has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University, and now offers one-day, on-site marketing writing seminars for corporate clients. He currently serves as the president of the Southern New England Chapter of the Society for Industrial Archeology -- where he recently led a tour of a radioactive copper mine/prison -- and has been a park ranger on Boston Harbor's Georges Island.