Reuben Swartz founder of Mimiran.

A little planning can make a huge difference to product success.

Pricing sometimes seems like the forgotten "P" in the "4 P's" of marketing. Rather than something that we bake into the product management process, it is something we throw in at the end. And often product managers have no visibility or control over what discounts apply to the list price. Unfortunately, neglecting price can have severe impact on profit. Pricing is likely the area where product managers can have the most bottom-line impact.

In this webinar, you will learn:
- Why pricing tends to get neglected (part of the problem--it's hard)
- The consequences of this neglect and the opportunity for proactive pricing
- Price as the monetization of value
- Inside-out and Outside-in pricing
- Measuring value in different segments with the Value Price Waterfall.
- Aligning pricing policies, including list prices and discounts with product and company goals.

The webinar will include a real world case study from a software firm.

Speaker BIO:
Mimiran founder Reuben Swartz is an expert in pricing and the effective combination of pricing strategy, processes, and technology. Mimiran has improved pricing performance at a broad range of companies, from Fortune 500 giants to small and medium-size businesses. Reuben presents speeches and webinars on pricing for the Professional Pricing Society and publishes articles regularly in their newsletter. Prior to founding Mimiran, Reuben led the pricing group at Trilogy, which pioneered 3rd-party, rules-based pricing for complex B2B environments. He worked as a developer at Microsoft and Oracle. He graduated from Princeton University with a degree in computer science. To follow the world of pricing, see Dollars and Sense: The Pricing Blog.