Linda Gorchels, Director, Executive Marketing Education, University of Wisconsin

I hope no one ever told you product management was easy! Most product managers face some "predictable" barriers, challenges and pitfalls. But they are survivable. This session highlights some of the more common obstacles, and then provides tips on coping with them.

Speaker Bio
Linda Gorchels is a member of the executive education faculty of UW-Madison's business school, where she has conducted training for over 10,000 corporate executives from across the United States and globally. Her position as program director requires responsibility for designing, staffing, and managing 30+ professional development seminars in marketing each year. In addition, she has facilitated strategic planning sessions for several organizations (public, private and non-profit), and has provided counsel in pricing and product management implementation.

An award-winning author, Linda received the Excellence in Thought Leadership distinction in 2006 from the Association of International Product Marketing & Management for the 3rd edition of The Product Manager's Handbook (2006). This book and its companion, The Product Manager's Field Guide, are recommended reading for many groups. These two works, along with her co-authored book The Manager's Guide to Distribution Channels, have been translated into multiple languages. Her articles on a variety of strategy and marketing topics have appeared in the Journal of Product & Brand Management, Business Marketing, Marketing News, the Journal of International Marketing, Industrial Marketing Management, the Academy of Marketing Studies Journal and Engineering Management Journal.

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