Kevin Epstein, VP Marketing, Scalent Systems and Author of Marketing Made Easy.

Growing your company isn't about how much time and money you have, it's about how wisely you spend it. Marketing is the ultimate amplifier of money and time. Used correctly, marketing can make a small, smart expenditure generate large sales for your business. Used poorly, marketing can drain your time and money faster than almost any other business activity.

This introductory webinar, for would-be marketers or those who want a quick refresher, will briefly touch on:
* Where to start: Planning, Analysis, and (un)Common Sense
* What to do: Awareness, Contact Capture, and Lead Qualification
* What next: Handling Competition, Selling More, and Mistakes

The bad news is that marketing isn't really easy, and learning it in a thirty minute webinar is like covering the history of the world in sixty seconds. The good news is that learning the crucial points of marketing is easy, and Kevin makes the rest sufficiently intuitive and entertaining that you'll want to learn more.

Speaker Bio:
Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales. Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies.

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