Stacey Mentzel, Director of Product Management, Business Objects

This session will present one company's experience in changing focus from Sales and Engineering, out to the market we serve. How do you change a culture, from inward focus to outward focus? When do Requirements Tools become part of the solution? Where does Pragmatic Marketing fit in a cultural evolution? In the face of organizational inertia, how do Product Managers stop fire-fighting and maintain laser-focus on the market?

Speaker Bio
Stacey Mentzel is a Director of Product Management at Business Objects, within the Enterprise Information Management area. Stacey has more than six years of experience in software Product Management. During that time, she has developed a focused interest in the improvement of requirements gathering, analysis, and review. She has led efforts to increase market focus, improve roadmap planning, and increase the effectiveness of requirement reviews with Development teams.

Stacey graduated summa cum laude, earning a Bachelor's degree in Business Administration with a specialization in Management and Computer Information Systems from Viterbo College in La Crosse, Wisconsin.

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