Jeff Pedowitz, President & CEO of The Pedowitz Group (formally VP of Professional Services for Eloqua)

Today's services organizations are challenged like never before to differentiate their offerings, provide tangible benefits, and facilitate product adoption. In this Webinar, Jeff will lead you through how to productize your services, drive revenue, and build a Thought-Leadership position. Learn new ways to package your services, as Jeff guides you through how he built a multi-million dollar services business from scratch in less than 2 years.

Key lessons include:
1. How to use benchmarking assessments to build trust, add value, and create larger service opportunities
2. How to set up a framework that supports current and future service offerings
3. Turn service offerings into brand builders
4. How to deliver powerful seminars that deliver high-value content, drive leads and are extremely profitable

Speaker bio:
Jeff has almost 20 years of experience leading both B2C and B2B organizations to outstanding results in increasing revenue and lowering costs. Jeff started his career with Subway Sandwiches, where he successfully built out a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Prior to founding The Pedowitz Group, Jeff held the position of VP of Professional Services for Eloqua, one of the world's leading providers of demand generation software. In that role, he spearheaded a best practices consulting organization from the ground-up and helped Eloqua achieve a significant thought-leadership position in the marketplace.

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