Linda Merrick and Mara Krieps, Instructors and advisors for the University of Washington Certificate Program in Software Product Management.

As a Product Manager, you probably don't manage budgets or people, yet you definitely are accountable for the ultimate success or failure of your product. This makes your role one of the most challenging in your company. Without the official authority, how can you get things done , and make your product successful?

In this webinar you will learn:
- How to gauge your product team leadership abilities, from your colleagues' point of view
- How to motivate your cross -functional team members to do the right things for the product
- How to gain a credible voice with the executive team
- When to speak up, when not to, and how to know the difference

Webinar participants will learn from the presenters' own experience as product managers, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.

About the Presenters:
Linda Merrick and Mara Krieps are instructors and advisors for the University of Washington Certificate Program in Software Product Management, AIPMM Certified Product Managers, featured speakers at the AIPMM annual education conference, and practicing professionals in the field through their consulting practices. They also are founders of Pivotal Product Management (www.pivotalpm.com), which provides training programs for product managers.

Linda Merrick, CPM
As a marketing and product management executive, Merrick's experience encompasses product and marketing plans, strategy formulation, launch activities, broad channel experience, and brand management at companies including Microsoft, Onyx, Who's Calling, Avaya, Concur, LapLink, N2H2, and WRQ.

Mara Krieps, CPM
With 16+ years in product management and marketing in tech and other industries, Krieps' clients include Microsoft, Qpass, PAR3 Communications, Who's Calling, NetReflector and Onyx.
Recipient of AIPMM's 2006 "Excellence in Product Management Education" award, she also heads the Product Management Consortium.