Luke Hohmann
Founder and CEO
Enthiosys

You're a software product manager because you love creating great products, not just for the fame and fortune. But you're not going to stay a PM for long if your product doesn't make money!

In this talk, agile software product management guru Luke Hohmann will define the seven most common ways to make money with software-related products (and service offerings) as described in his book, "Beyond Software Architecture: Creating and Sustaining Winning Solutions". Luke will review how each of these influences your architecture, helping you create the right business context so that your business model is aligned with your development effort. Luke will also highlight why you should care about software license agreements, and licensing terms can have a tremendous impact on your business model.

Speaker bio:
Luke Hohmann is a recognized expert on agile product management of software products and a former senior software product manager at four companies. He is also the author of three books and numerous articles on software product management.

At Enthiosys, he drives the firm's agile product management practice with emphasis on identifying user needs; creating agile roadmaps; building effective business and licensing models; and helping define agile product management practices through teaching and research.

Previously, Luke was VP of business development for Aladdin Knowledge Systems; VP of engineering and product development at Aurigin Systems Inc.; education technical director at ObjectSpace Inc.; and VP of systems engineering at EDS Fleet Services. He graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E. in computer science and engineering from the University of Michigan, and is a former National Junior Pairs Figure Skating Champion.