Alyssa Dver, CPM, CPPM, CEO of Wander Wear Inc., founder of Type @ Consulting.
It seems preposterous to outsource a strategic function like Product Management. The job requires a tremendous amount of intimate and often proprietary knowledge about the company, its customers, partners, and everyone's future plans. A product without a full time product manager is like a ship without a captain. All hands on deck don't quite cut it when someone needs to make ultimate decisions and ensure that everyone is politically rowing in the same direction. So the idea of outsourcing this job seems not only to be a bad idea, but it's probably close to impossible. Right?
Alyssa Dver will discuss how and what kinds of product management work can be outsourced to support product management or fill in during interim hiring periods. She'll use real examples to demonstrate what works and what doesn't, what to look for in a consulting product manager, and how to transition the work internally at the end. Finally, Alyssa will also discuss how to integrate outsourced product management with outsourced product development to ensure better product requirements, specification and overall delivery.
Speaker bio:
Alyssa Dver's book, "Software Product Management Essentials" is a compendium of Dver's 20+ years of success in conceiving and managing numerous commercial products. With over 10,000 copies sold, the book continues to win praise from professional software organizations and experts around the world.
With international experience as a product manager and chief marketing officer, Dver is now a sought out consultant helping all kinds of companies conceive, refine, develop and deliver world-class products. She presents frequently to groups such as: the Association of International Product Marketing and Management (AIPMM), the Software Association of New Hampshire (SWaNH), the Maine Software Developers Association (MESDA), Massachusetts Women in Technology (MassWIT), The American Institute of Strategic Management (ASMI), the American Marketing Association (AMA), and several Product Management (PMA) and Product Development & Management (PDMA) Associations. She is frequently published and interviewed by international media including BusinessWeek, Forbes, Entrepreneur Magazine, Software Magazine, and The Kyodo News.
Can You Outsource Product Management? with Alyssa Dver (.mp3 format)


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